Secretaría de Transporte del Estado de Jalisco
The Pitch
To reimagine the City of Guadalajara’s transportation system, the State of Jalisco’s Ministry of Transportation (Secretaría de Transporte del Estado de Jalisco) connected each mode of mobility, created new bike lanes and bus routes with well-serviced stations, built more public spaces and improved conditions for pedestrians.
The Problem
Guadalajara’s transportation systems were regulated and operated separately, making them disjointed and difficult to use. Sustainable public transit options were neither widely accessible nor user-friendly, as the city’s public transit system was in debt and had many unfinished projects.
The Process
- Created a comprehensive public transport network, My Mobility (Mi Movilidad), by reorganizing and integrating three preexisting transportation programs: Mi Transporte Massivo, Mi Transporte Collective and Mi Bici
- Utilized public feedback from the Citizen Observatory of Mobility and Public Transportation survey as guidelines for the government to develop new technical standards for transportation
- Constructed a bus rapid transit system (BRT) over an intra-urban highway that had been chaotic and accident-prone
- Equipped BRT stations with bicycle racks, lactation rooms, restrooms, small shops and garbage disposal areas
- Added electric payment kiosks to buses to streamline payment
- Resurfaced and redesigned streets, built sidewalks, added street lighting and bicycle lanes and installed intelligent traffic lights to make intersections safer
- Improved the natural environment around the BRT’s track by outlining and implementing the Tree Management and Reforestation Plan
- Renovated the pedestrian zone around BRT Line 3 to add family and cultural gathering spaces
The Impact
- Connected over 100 neighborhoods, schools and businesses via the new BRT system, allowing travelers to reach destinations faster
- Integrated the city’s bus, rail, taxi and cycling networks, making them safer and more accessible
- Restored 40 kilometers of space around the BRT’s track by planting 27,000 new trees and replacing 9,000 sick or dead plants, improving the natural environment and adding ecosystem benefits such as shade, noise reduction and improved air quality
- Increased public perception and quality of public transit: Users now rate the bus system an 8.1 of 10, and ratings for travel time and bus frequency improved from previous surveys
- Inspired other cities in the State of Jalisco, including Puerto Vallarta, Ciudad Guzmán and Tepatitlán de Morelos, to recreate the model
